RILEY BRIGGS: design + photography

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Flavors of Northwest Iowa

Flavors of Northwest Iowa (final logo) This is a logo I created at the beginning of 2011. Flavors of Northwest Iowa is a regional network for local food producers and consumers. I had many concepts and will show them below, but here is the final version that their committee chose.

Flavors of Northwest Iowa (early concept)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

This was one of the first concepts and my favorite. I loved the colors and the idea of the table loaded with local food.

 

Flavors of Northwest Iowa (picnic table logo concept)

 

 

 

 

 

 

 

 

 

I must have wanted the logo to be a table, because here is another concept, this time it is a birds-eye view of a picnic table. The actual logo wouldn't have the grass or the polaroid frame, that was just a cool way to use it, I think.

There were a couple more concepts, but they are not worthy.

 

Flavors of Northwest Iowa Logo on a Reusable Bag

 

 

 

 

 

 

 

 

 

I also gave the client some real world uses for the logo, like a reusable bag that could be sold at farmer's markets.

Testimonials I got a couple kudos from the client afterwards.

"You are awesome!"

"Hooray! I am excited to start using it! I showed it off at a statewide local food meeting. Also, one of my co-workers was jealous that I have such an awesome logo, and she was not happy with hers. I said, “Well I guess you should have hired Riley Briggs!”

"I am definitely happy with your work. Thanks so much!"