This ad campaign was originally proposed for Jethro's BBQ N' BACON BACON's grand opening but that was delayed and we ended up reusing the art for an April Fool's joke. It was created with the GIADC Creative Campaign team by me, Hayley Anderson and led by Brian Tallman. I designed the animated digital ads in Adobe Flash and animated HTML5 ads in Adobe Edge. I also illustrated the new front facing Jethro character.